Brands matter!  Even having no brand – is a brand.  Central to any organization’s success is a well defined and well articulated brand.  A brand is much greater than a logo or slogan. Who you are and how you operate should permeate everything you do as an organization.  From corporate social responsibility, hiring and compensation to product design, development, manufacturing and marketing – all shape an organization’s brand. 

 

Core to a well defined brand is the power of purpose.  Purpose is deeper than a Mission or a Vision statement.  While both are important to articulate the goals of the organization, it focuses your resources on the reason you exist as a business.  Everyone in the organization must be aligned to your purpose. 

 

​

 

​